Used Car Dealer Marketing / Advertising Case Study

Used Car Dealer Website Before

Used Car Dealer Website Before

The website didn’t interact or engage the potential used car buyer. The inventory link went to another website hosted by their financing company, which took away from the value of the website and search engine ranking possibilities. The lack of images and information didn’t keep the visitors attention on the page resulting in lost leads and sales.

 

New Used Car Dealer Website

SEO optimized used car dealer websiteWebsite visitors can now easily view the dealers used car inventory by searching or clicking on multiple locations. They can also figure their potential car payment with the loan calculator.

The website & it’s associated business listing now ranks on the first page of Google for many key search terms such as used cars for sale in Lafayette Indiana. Website visitors have increased and they are staying on the site longer & viewing more pages. The monthly blog articles give potential customers valuable information along with building trust and confidence. The unique relevant content on the blog also increases online visibility with new search engine rankings.
The dealer can now login to the backend of the website and update their used car inventory easily and quickly.

Search Engine Ranking Report Before

LocalSearchRankChecker2-11

After SEO, Blogging and Adding Business Listings

RankingReportJuly2012

 Better Search Engine Ranking = more Website Visitors

used car dealer google analytics comparison

You can bet they are selling more cars now!

 

 

7 Responses to Used Car Dealer Marketing / Advertising Case Study

  1. Pingback: Used car dealer website marketing optimized for local search results | Bear's Auto Sales

  2. Tiffiny Sherrill says:

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