Search Engine Optimization for Business

SEO Defined by Wikipedia

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Benefits of SEO for the Local Business Owner

  • Increased search engine rankings gives the business more visibility to potential customers
  • More website visitors means more phone calls and in store visits
  • The ability to track your return on investment (ROI)
  • Increase your companies brand awareness and image by ranking on the first page of Google’s Search results
  • More cost effective than traditional means of advertising

The SEO Process @ Velocity Internet Consulting

  1. Understand your business & learn who your target market is
  2. Website Analysis
  3. Keyword Research
  4. Formulate the Strategy forĀ implementingĀ SEO
  5. Do the work!

Contact us today for a Free 30 minute Consultation.

We are based out of Anderson Indiana and prefer to do business face to face. The surrounding cities we serve include: Muncie, Alexandria, Elwood, Fishers, Carmel, Noblesville, Middletown, New Castle, Fortville, Lebanon, Frankfort, Pendleton, Lafayette, Greenfield, Knightstown, Kokomo

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