Mobile Internet Access will surpass that of Desktops by the end of 2013
More people rely on their mobile phones and tablets for Internet service than ever before, with 25% of smart phone owners using their device in lieu of a desktop or laptop computer to go online.* Whether people are going online with their smart phones and tablet out of boredom or to compare the price of an item in a store, it’s clear that mobile computing is making our lives easier and is here to stay.
51% of mobile phone owners get information about local restaurants, bars and clubs from the Internet.*
47% get information about local businesses from the Internet.*
*Source: Pew Research Center, July 11,2011
More Numbers on Mobile Phone Useage
95% of people who own a smart phone, use their phone to find “local” information
88% of those people take action on that information that very same day
50% of all local searches are performed on a mobile phone
Business Owners – What does your business look like from a smartphone?
- On the LEFT is an example of how a traditional web site appears when viewed on a mobile phone. It’s extremely difficult to read without zooming and scrolling.
We found this study interesting enough to share here on our blog and would like your feedback. What do you agree or disagree with in the study? Are you comparable to the small business owners surveyed? Are you finding business value in social media? How do you see the Internet benefiting your business in 2012?
In this video we address what local search is and why it matters to your business. We first explain some basic principals and facts. Then, we go through an interactive exercise where we show you how to see how many people are searching for your products and services monthly. We also go through finding where your small business is listed in the local search results. We offer a free marketing analysis report with custom research done for your business. This is a ($197) value with No obligation, simply fill the simple form on your right. Internet advertising is affordable and more effective than traditional phone books and newspaper ads in Anderson Indiana.
Potential used car buyers are searching the Internet more than ever before even venturing out to a dealer. It is important for the used car dealership to have a local online presence and show up in the local search results. The most important place to show up is in Google Places, which is Google’s local business directory because they have the majority of the search market.
Local search marketing starts with keyword research. You have to know what words or combination of words searchers are using to find a particular service or product. After identifying the most used terms for the local used car market in Lafayette,IN this particular used car dealers visibility increased by over 500 impressions in the first month. In this example Velocity Internet Consulting optimized their local business listing on Google Places by simply adding 4 keywords in the right place.
Online marketing doesn’t have to break your advertising budget. Hiring a professional Internet consultant can be a great benefit to the busy small business owner.
In my experience and research editing google places business listings there are a few key factors. Today I just want to touch on the #1 thing that is in your control to edit since you can’t change your centroid. The five categories you have listed for your business is the number one factor in where your listing appears in the local search results. You typically should only choose one of the default categories that google offers. The other categories should be choosen based on your keyword research. It is imperitive that you know what people are searching for to find your business and utilize those keywords to get more customers.