Restaurant Mobile Website Marketing’s Time is Now!
In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and bounds. Consider the following:
- Yelp recently shared that mobile usage now accounts for 40% of their activity, up from 27% in 2010.
- According Groupon’s CEO, 30% of all transactions on Groupon’s platform are now attributed to mobile device use, and those usage levels have tripled in just one year.
Given these trends, it’s very likely that we’ll see restaurant search hit the tipping point in the next 12 months, with more mobile-based activity than desktop-based.
Keyword Trends Tell A Similar Story
If we look at the top-20 restaurant searches by volume, we see a similar story developing:
Your potential customers are searching with their smartphones. Is your business showing in the search results? If so what does it look like?
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