Mobile Internet Access will surpass that of Desktops by the end of 2013
More people rely on their mobile phones and tablets for Internet service than ever before, with 25% of smart phone owners using their device in lieu of a desktop or laptop computer to go online.* Whether people are going online with their smart phones and tablet out of boredom or to compare the price of an item in a store, it’s clear that mobile computing is making our lives easier and is here to stay.
51% of mobile phone owners get information about local restaurants, bars and clubs from the Internet.*
47% get information about local businesses from the Internet.*
*Source: Pew Research Center, July 11,2011
More Numbers on Mobile Phone Useage
95% of people who own a smart phone, use their phone to find “local” information
- 88% of those people take action on that information that very same day
- 50% of all local searches are performed on a mobile phone
Business Owners – What does your business look like from a smartphone?
- On the LEFT is an example of how a traditional web site appears when viewed on a mobile phone. It’s extremely difficult to read without zooming and scrolling.
- On the RIGHT is the mobile version of the website which enables mobile users to EASILY find what they came for.